"God Is Calling": Urban Intervention. Mornigside.

The aim of this project was to challenge the established identity of the Edinburgh neighbourhood of Morningside, known for its high brow and heavily religious identity.

As a multidisciplinary exploration by a group of 5 designers, a phone and plinth were installed at a crowded crossroad. The phone would ring and local passers-by inviting them to confess their sins in a fun and carefree way.